Posts tagged with trendyism

On the Melty Qualities of Truthiness

On the Melty Qualities of Truthiness

I saw this image in a post on Merlin Mann’s blog and, reading the tiny copy like the nerd I am, I noticed the word ‘melty’. Aha! I thought, didn’t they just add that word to the dictionary to much hoopla a couple years ago, claiming Taco Bell coined it? Didn’t they? And here’s a much earlier usage!

I searched for the dimly-remembered headline, ah, here it is: Webster’s Reluctantly Adds ‘Melty’ To English Lexicon, from 2007. But wait. Its in The Onion.

Dictionary.com: melty - no dictionary results.

So my memory is no longer able to reliably sort fact from parody, and ‘melty’ is still not in the dictionary. Perhaps, as with Big Macs, Not Everything Bad Is Good For Us.

Amekaji So Kawaii!

“Alongside the familiar L. L. Bean duck boots, Brooks Brothers shirts and Ray-Ban Wayfarers, there are Filson duffel bags, Gokey boots, Alden dress shoes, Gitman oxford shirts, Quoddy Trail moccasins, Wm. J. Mills canvas totes — to name but a few.”

Apparently, it takes a about 18 months to go from “criminally slept on”to “byword for Americana style in the NYT Styles section.

This is the best part of the article, though:

“What makes today’s prepidemic so fascinating is how it is, surprisingly enough, so Japanese. The look has its roots in the United States, to be sure. But the spirit, rigor and execution of today’s prep moment is as Japanese as Sony.”

This is totally true. Consequently (and with an american-made straw boater tip to Nina), I think rather than referring to this style as “made-in-the-usa/americana/workwear/classic”, we should borrow from the Japanese and just shorten it to amekaji. Here are some sample usages:

“Hey, have you been to the J. Crew Liquor Store?” “Yeah, man, that place is totally amekaji.”

“Have you noticed The Sartorialist has been posting an awful lot of amekaji photos lately?”.

The other thing weird about that first paragraph is that we actually like all that stuff.

nice tag loser.

what do you want me to do? it did. and the pics were cool, not like those crap flickr fakemodels ones that are just blurry photos with a nonblurry line in the middle.