An early experiment in direct-to-consumer marketing of pharmaceuticals. Unfortunately, I can’t find a higher-res version of this magazine ad.
In 1980, enthiasm for the benzos was still high. “The Ativan Experience,” promised a 1978 ad. It did not say what the experience was going to be…Ativan, at first, was pure bliss. “The Angel Ativan,” as poet Lynn Strongin calls it. — Insomniac by Gayle Greene (No, not Gael Greene.)
Untitled, by Strongin.