I wasn’t going to comment on the Ikea Verdana situation, but I got the catalog in the mail yesterday. Dude. Forget about good or bad, the main impact is that its weird. An Ikea catalog is a big database, right? Each page there’s a list of product names with all the fields formatted in a grid. Seeing tons of data like that, set in black on a white background on paper…its just trippy. Its like a paper internet. It would be like if one day your browser was all tea stained and the fonts went to script with those long s’s that look like f’s. For me, the initial response isn’t, “wow this looks bad”, it’s “Who printed out all these webpages and mailed them to me?”