Amekaji So Kawaii!

June 18, 2009

Amekaji So Kawaii!

“Alongside the familiar L. L. Bean duck boots, Brooks Brothers shirts and Ray-Ban Wayfarers, there are Filson duffel bags, Gokey boots, Alden dress shoes, Gitman oxford shirts, Quoddy Trail moccasins, Wm. J. Mills canvas totes — to name but a few.”

Apparently, it takes a about 18 months to go from “criminally slept on”to “byword for Americana style in the NYT Styles section.

This is the best part of the article, though:

“What makes today’s prepidemic so fascinating is how it is, surprisingly enough, so Japanese. The look has its roots in the United States, to be sure. But the spirit, rigor and execution of today’s prep moment is as Japanese as Sony.”

This is totally true. Consequently (and with an american-made straw boater tip to Nina), I think rather than referring to this style as “made-in-the-usa/americana/workwear/classic”, we should borrow from the Japanese and just shorten it to amekaji. Here are some sample usages:

“Hey, have you been to the J. Crew Liquor Store?” “Yeah, man, that place is totally amekaji.”

“Have you noticed The Sartorialist has been posting an awful lot of amekaji photos lately?”.

The other thing weird about that first paragraph is that we actually like all that stuff.