Seth Godin’s “The new Rules of Naming”
“Are these really ‘new rules’, or just an attempt to rationalize being saddled with ‘Squidoo’?”
(↝via evhead (!))
Seth Godin’s “The new Rules of Naming”
“Are these really ‘new rules’, or just an attempt to rationalize being saddled with ‘Squidoo’?”
Gah. I couldn’t finish reading this. I can’t believe how much time these people spend thinking about this stuff. Do they really think that if JetBlue was called ‘Crashy Airlines’ it would really make that big of a difference? Of course, in compliance with internet law relating to ridiculous naming article posts, I will post this old salon thing that rules.
Also this reminds me of a story somebody told me– these two companies spent months working on this huge merger, but somehow the whole ‘what are we going to call the merged company’ question fell through the cracks. So the deal is ready to be finalized and announced and they don’t have a name. They hire Landor or somebody on a super-rush basis and pay them $800,000– eight hundred thousand dollars– to come up with the name Convera, which apparently took a little less than a week’s work for the naming firm. It seems they may have misaligned their priorities.