Props to the National Park Service for keeping it Müller-Brockmann 4 Life, but damn do these things stand out on a rack of brochures in a Visitors’ Center. Every other one is like “HAHA GET IT THE LETTERS ARE MADE OF ROPE BECAUSE THIS IS IDAHO AND THERE IS SAGEBRUSH HERE LIKE A COWBOY”, then this chill customer is all “I don’t even care if you see the craters of the moon. They should make a park just for me, the brochure.”
I like these so much that I am starting to feel bad for shitting Massimo Vignelli’s stupid subway map so much. Psyche.