Seth Godin’s “The new Rules of Naming”
“Are these really ‘new rules’, or just an attempt to rationalize being saddled with ‘Squidoo’?”
(↝via evhead (!))
This stuff is cool, but like, ever heard of the other colors?
these are great. my favorite nicely complements my current desktop background.
Providence, RI has some heavy history with Load Records, Prurient and Hospital Productions, Paper Radio, Lightning Bolt, Fort Thunder et al. Some new blood is drizzling through the streets by the name of Twonicorn, a label with a spartan design aesthetic and a greasy ear for excellent drone perversion. Like Load, this label doesn’t deal with blatant localism as they got the hot links with the midwest and beyond. “Basement New Age Crawl” is their motto and it is manifest certainly through the work of Tombi whose Cavern Tapes Vol’s 1 + 2 cassettes are stretched and torn drone-lowers. Also represented is the Untitled cassette by the great Glass Organ which is some sinister project of Minneapolis’ most destroyed son Justin Meyers. Hot cream.
Hot cream. Hot cream for all.
Gah. I couldn’t finish reading this. I can’t believe how much time these people spend thinking about this stuff. Do they really think that if JetBlue was called ‘Crashy Airlines’ it would really make that big of a difference? Of course, in compliance with internet law relating to ridiculous naming article posts, I will post this old salon thing that rules.
Also this reminds me of a story somebody told me– these two companies spent months working on this huge merger, but somehow the whole ‘what are we going to call the merged company’ question fell through the cracks. So the deal is ready to be finalized and announced and they don’t have a name. They hire Landor or somebody on a super-rush basis and pay them $800,000– eight hundred thousand dollars– to come up with the name Convera, which apparently took a little less than a week’s work for the naming firm. It seems they may have misaligned their priorities.