“We’re targeting a younger demographic,” Shapiro’s memo said, “so if you could all please remind Bill that today’s 18- to 24-year-old viewer simply does not care that it’s the 13th anniversary of [Grateful Dead keyboardist] Brent Mydland’s death. They don’t care who Ron ‘Pigen’ McKernan was, and don’t understand why Bill is comparing Pigpen’s leadership abilities in the Dead’s formative Haight-Ashbury years to Jason Kidd’s ability to run the Nets offense.” More
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